Crowdfunding offers indie theatre groups the opportunity to fundraise that doesn’t require the task of creating and organizing a fundraising event. Crowdfunding gives us the opportunity to get our campaign seen outside of our personal networks and potentially reach new people that we might not have been able to reach before. Unfortunately, many indie theatre groups do a very bad job of using crowdfunding, and seem to see it as just another way to solicit donations. But crowdfunding doesn’t really work that way. Crowdfunding needs something more. But what would it take to make crowdfunding work for indie theatre?
Hayley’s crowdfunding campaign, mentioned in the episode: https://www.indiegogo.com/projects/the-teeny-tiny-music-show#/